Assoc. Prof. Dr. Sui-Kwong Sunny Lam | Arts and Humanities | Best Researcher Award

Assoc. Prof. Dr. Sunny Sui Kwong Lam is highly suitable for a Best Researcher Award based on his extensive academic leadership, sustained research output, and substantial contributions to digital culture, communication, creative industries, and cultural studies. With more than three decades of combined academic, professional, and research experience, he has established a strong scholarly profile characterized by depth, interdisciplinarity, and societal relevance. As an Associate Professor at Hong Kong Metropolitan University, he has led major academic programmes, supervised numerous theses, and contributed to curriculum development for undergraduate and postgraduate programmes in creative advertising, media design, and cultural and digital communication. His research record includes high-quality journal publications, impactful Springer book chapters, and numerous presentations at internationally recognized conferences, covering areas such as digital aesthetics, participatory media, prosumption, city branding, local identity, mobile culture, and community health and well-being. His work is further acknowledged through active roles as associate editor, reviewer for leading journals, and specialist or panel member for accreditation bodies such as HKCAAVQ. In addition, his professional service extends to juror and assessor positions in media and creative arts competitions, reflecting his recognized expertise in both scholarly and applied domains. He has secured competitive grants, directed a research centre, coordinated international fieldwork, and edited academic volumes, demonstrating strong research leadership and knowledge dissemination. His excellence is reinforced by multiple institutional awards, including the President’s Awards for Excellence in Inspirational Teaching and Distinguished Achievement. Coupled with his advanced methodological skills in qualitative and quantitative research, rich industry background, and contributions to cultural policy and digital humanities, Assoc. Prof. Dr. Lam presents a distinguished and holistic profile that aligns strongly with the expectations of a Best Researcher Award.