Kuo-Yan Wang | Marketing | Best Researcher Award

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Assoc Prof Dr. Kuo-Yan Wang| Marketing | Best Researcher Award

Associate Professor, Guangdong University of Petrochemical Technology, China

Summary:

Dr. Wang Kuo-Yan is a distinguished academic with an extensive background in management science and consumer behavior research. Over the course of his career, he has successfully led multiple high-impact research projects funded by provincial and university-enterprise collaborations. As a consulting expert, Dr. Wang has worked closely with enterprises across Taiwan and mainland China, providing strategic insights on consumer markets and tourism industry operations. His academic excellence and industry collaborations have earned him recognition as a leading scholar in his field, positioning him for further advancement to full professorship.

Professional Profile:

👩‍🎓Education:

    • Ph.D. in Management Science (2010-2013), Tamkang University, Taiwan
    • MBA (2006-2008), National Central University, Taiwan
    • Bachelor’s in Electrical Engineering (1998-2002), National Central University, Taiwan

🏢 Professional Experience:

Dr. Wang Kuo-Yan is currently an Associate Professor at the School of Economics and Management, Guangdong University of Petrochemical Technology, China, where he has served since 2019. He was previously the Associate Dean & Professor at Dhurakij Pundit University, Thailand (2016-2019), and held faculty positions at Xiamen University Tan Kah Kee College, China (2013-2016), and Chien Hsing University of Science and Technology, Taiwan (2009-2013). His professional career spans over 15 years of interdisciplinary research, teaching, and consulting, bridging academia and industry.

Research Interests:

Dr. Wang’s research primarily focuses on consumer behavior, cultural studies, and marketing strategies. He has explored themes such as sustainability dynamics in consumer behavior, algorithmic pricing, and the impact of tourism development on cultural trust. His research often integrates academic theories with real-world applications, contributing to significant advancements in the understanding of consumer markets.

Author Metrics:

Dr. Wang has authored several high-impact publications in SSCI, SCI, and A&HCI-listed journals, with notable contributions including:

  • Wang, K.Y., Yu, J., Chau, K.Y. et al. (2024). Exploring Sustainability Dynamics in Chinese Folk Belief Consumer Behavior. Journal of Knowledge Economy.
  • Wang, K.Y. & Yu, J. (2022). Policy Compliance and Ritual Maintenance Dilemma. Frontiers in Environmental Science.
  • Wang, K. Y. (2022). Sustainable Tourism Development Based on Visitors’ Brand Trust. Sustainability.

Top Noted Publication:

Sustainable Tourism Development Based upon Visitors’ Brand Trust: A Case of “100 Religious Attractions”

  • Published in: Sustainability
    Date: February 9, 2022
    DOI: 10.3390/su14041977
    Source: Crossref

Understanding the Perceived Satisfaction and Revisiting Intentions of Lodgers in a Restricted Service Scenario: Evidence from the Hotel Industry in Quarantine

Township Recycling Performance Assessment Based on Fuzzy TOPSIS Model: An Empirical Investigation Using the Artificial Intelligence-based VIKOR Approach

  • Published in: Journal of Intelligent & Fuzzy Systems
    Date: 2021
    DOI: 10.3233/JIFS-189672
    WOSUID: WOS:000640545600071
    Source: Web of Science Researcher Profile

Optimizing Shopping Mall Dormant VIP Customer Promotion Decisions with Back Propagation Neural Networks Prediction Model

  • Published in: International Journal of Management
    Date: August 29, 2020
    Part of ISSN: 0976-6502

Religious Festival Marketing: Distinguishing between Devout Believers and Tourists