Associate Professor and Head at Amrita Vishwa Vidyapeetham, Kochi Campus, India.
Dr. Balasubramanian Parameswaran is a seasoned professor and scholar in the domain of Commerce and Behavioral Finance. With nearly two decades of academic service, he combines teaching, research, and academic leadership seamlessly. His research contributions span across 18 peer-reviewed papers, including case studies and working papers published in Scopus-indexed journals. He has actively participated in 23 national and international conferences and has made academic visits to leading Indian cities like Coimbatore, Madras, Trichy, Madurai, Hyderabad, and Mumbai.
In recognition of his contributions, he has received accolades including the “Best Academic Cream Award” (2006) and “Senior Educator and Researcher Award” (2014). He also holds memberships in several professional organizations, such as the Confederation of Indian Industry (CII), Kerala Management Association, and Coimbatore Management Association, and serves on multiple Boards of Studies and Doctoral Committees.
Publication Profile
Scopus
Google Scholar
Education
Professional Experience
Dr. Balasubramanian Parameswaran is an accomplished academician with over 19 years of teaching and research experience in the field of Commerce and Management. He currently serves as Vice Principal and Head of the Department at Amrita Vishwa Vidyapeetham, Coimbatore. He has previously held key academic leadership roles, including multiple terms as HoD of an integrated department offering Ph.D., M.Phil., M.Com, and B.Com programs.
He has organized three national and one international conference, as well as three Faculty Development Programmes (FDPs) sponsored by AICTE and UGC. As an experienced Ph.D. guide and examiner, he has supervised 129 MBA/M.Com projects, 15 awarded M.Phil theses, 5 awarded Ph.D. theses, and currently supervises 6 ongoing doctoral candidates. He has evaluated Ph.D. theses for various universities, including Mahatma Gandhi University, University of Kerala, Karpagam Academy, and Bharathiar University, where he also served as Chairman of the Ph.D. Viva Board Panel.
Research Interest
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Behavioral Finance
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Financial Management
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International Finance
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Marketing
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Economics
Author Metrics
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Monograph: 1
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Research Publications: 18 (National and International; Scopus Indexed)
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Case Studies & Working Papers: Included in total publications
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Academic Conference Participation: 23 (National & International)
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Research Supervision:
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Editorial Board Member: Academy of Accounting and Financial Studies Journal
Top Noted Publication
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The Significance of Factors Influencing Consumer Behaviour towards Organic Food Products in Kochi
D.P.B. R. Krishna, P. Balasubramanian
International Journal of Pure and Applied Mathematics, Vol. 119(12), pp. 2641–2665, 2018
Citations: 23
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A Case Study on Misleading Celebrity Endorsements and Its Impact on Consumer Behavior
P. Balasubramanian, A.V. Gopal, S. Reefana
Bonfring International Journal of Industrial Engineering and Management Science, 2016
Citations: 20
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A Study on Peoples’ Perceptions towards Online Shopping
K. Silpa, Rajasree, Dr. P. Balasubramanian
Bonfring International Journal of Industrial Engineering and Management Science, 2016
Citations: 16
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Awareness and Disposal Practices of E-Waste with Reference to Household Users in Kochi City
P.S. Anusree, P. Balasubramanian
International Journal of Recent Technology and Engineering (IJRTE), Vol. 8(1S4), pp. 293–299, 2019
Citations: 13
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Social Media as a Recruitment Tool
P. Balasubramanian, P. Vishnu, S. Sidharth
International Journal of Industrial Engineering and Management Science, Vol. 6(3), 2016
Citations: 12
Conclusion
Dr. Balasubramanian Parameswaran is a highly accomplished academic leader with substantial contributions in commerce, behavioral finance, and related areas. His research is interdisciplinary, making valuable connections to consumer trends, digital behavior, and sustainability—all of which are increasingly relevant to the tourism sector.
While he may not be a traditional tourism researcher, his body of work indirectly supports the tourism field, especially through studies on consumer behavior, e-commerce, and green marketing. With enhanced focus on direct tourism-related research, he could further solidify his candidacy.