Doctorate at Zhejiang University of Technology, China
Summary:
Dr. Yangchun Li is a dedicated marketing lecturer at Zhejiang University of Technology, with a distinguished academic background and a robust portfolio of impactful research. He earned his Ph.D. (cum laude) from the University of Granada, Spain, and holds a Master’s in Management Science and Engineering from Jilin University, China, and a Bachelor’s in Industry and Business Administration from Wuhan Polytechnic University, China. His research primarily focuses on social media monetization, e-commerce return management, green communication, and consumer behavior on online platforms. Dr. Li’s work is extensively published and cited in various reputable journals, reflecting his significant contributions to the field of electronic commerce.
👩🎓Education:
Ph.D. in Economics and Business Studies (Cum Laude)
- University of Granada, Spain, 2017-2020
Master’s in Management Science and Engineering (Project Management)
- Jilin University, China, 2014-2016
Bachelor’s in Industry and Business Administration
- Wuhan Polytechnic University, China, 2008-2012