Posted on 25/08/202525/08/2025 by Best Paper Awards Dr. Maged Ali | Business, Management and Accounting | Best Researcher Award Reader at University of Essex, United Kingdom Dr. Maged Ali is a Reader in Digital Marketing and Business Analytics at Essex Business School, University of Essex, with an extensive interdisciplinary background in business, information systems, and technology. He earned his PhD in Customer Relationship Management from Brunel University London and has since secured over 20 prestigious research grants from bodies such as Innovate UK, the European Union, Microsoft, and the British Council, focusing on AI, big data, and digital transformation. His work is published in leading journals including Journal of Business Research, Technological Forecasting and Social Change, and Computers in Human Behavior, alongside presentations at major international conferences. Beyond research, Dr. Ali holds leadership roles, engages in global academic collaborations, contributes to editorial boards, and delivers consultancy projects, showcasing strong academic, professional, and societal impact. Professional Profile Google Scholar | Orcid Profile Education Dr. Maged Ali holds a PhD in Customer Relationship Management from Brunel University London, building a strong foundation in information systems and business analytics. He also earned an MBA with honors from the Advanced Management Institute, Arab Academy for Science and Technology, and an MSc in Information Technology from Alexandria University. His early academic training includes a BSc in Commerce with an accounting major and a diploma in automated accounting systems and computer studies. Complementing his degrees, Dr. Ali has obtained multiple professional certifications, including SAS Base Programming, SAP Certified Associate, Chartered Marketer (MCIM), and Fellow of the Higher Education Academy (FHEA). This combination of advanced degrees and globally recognized certifications underscores his expertise in business, technology, and digital innovation, providing a solid platform for both research and applied industry practice. Experience Dr. Ali serves as a Reader in Digital Marketing and Business Analytics at Essex Business School, University of Essex, leading teaching, research, and administrative initiatives. He has also held senior academic roles including KTP Director, Employability Development Director, and MSc programme coordinator. His teaching portfolio spans undergraduate, postgraduate, and executive education, covering digital marketing, innovation, CRM, and research methodology. Dr. Ali has served as a visiting professor at numerous universities across Europe, Asia, and the Middle East, contributing to curriculum development, research collaboration, and guest lectures. Earlier, he worked as a senior lecturer and lecturer at Brunel University, coordinating international student programmes and pathway courses. His professional experience also includes industry consultancy with organizations such as Barclays and Essex County Council, combining academic insights with practical business applications. Research Interest Dr. Ali’s research focuses on digital marketing, business analytics, AI applications in marketing, and big data-driven decision-making. He investigates customer behavior, technology adoption, e-government implementation, and the integration of cultural and social dimensions into business information systems. His work extends to multidimensional environmental-health risk assessment, ecosystem-based coastal defence strategies, and the development of AI solutions for employee screening and marketing optimization. He is also engaged in exploring the role of social media in community resilience and volunteer motivation. Dr. Ali’s research bridges theory and practice, emphasizing real-world impact through interdisciplinary studies, international collaborations, and industry partnerships. His work consistently addresses emerging challenges at the intersection of technology, business strategy, and societal development. Awards and Honors Dr. Ali’s distinguished career is marked by numerous accolades and recognition for research excellence, grant acquisition, and academic leadership. He has successfully led high-value funded projects from Innovate UK, the European Union, Microsoft, British Council, and regional development funds. He has served as keynote speaker, guest editor, and track chair at top international conferences, demonstrating leadership in knowledge dissemination and scholarly engagement. His professional memberships and certifications, including SAS, SAP, Chartered Marketer, and FHEA, reflect his commitment to continued professional growth. Additionally, Dr. Ali has been acknowledged for his contributions to student employability, industry collaboration, and capacity-building initiatives, enhancing both academic and societal impact across multiple countries. Research Skill Dr. Ali possesses expertise in quantitative and qualitative research methodologies, big data analytics, AI and machine learning applications, CRM systems, and digital marketing metrics. He has extensive experience in project management, research design, and implementation across international and multi-disciplinary contexts. His skills include advanced data collection and analysis, predictive modeling, statistical programming (SAS, SAP), text mining, and social network analysis. Dr. Ali has led complex collaborative research initiatives, integrating academic inquiry with industry applications and policy development. His abilities in supervising PhD candidates, coordinating international research partnerships, and disseminating findings through high-impact journals and conferences underscore his capability to deliver research with practical and societal relevance. Publication Top Notes Title: Extending the UTAUT model to understand the customers’ acceptance and use of internet banking in LebanonAuthors: A Tarhini, M El-Masri, M Ali, A SerranoYear: 2016Citation: Information Technology & People. 29(4) Title: Resource management in big data initiatives: Processes and dynamic capabilitiesAuthors: A Braganza, L Brooks, D Nepelski, M Ali, R MoroYear: 2017Citation: Journal of Business Research. 70, 328-337 Title: Perceived derived attributes of online customer reviewsAuthors: A Elwalda, K Lü, M AliYear: 2016Citation: Computers in Human Behavior. 56, 306-319 Title: The impact of national culture on e-government implementation: A comparison case studyAuthors: M Ali, V Weerakkody, R El-HaddadehYear: 2009Citation: AMCIS Title: A spatial survey of environmental indicators for Kazakhstan: an examination of current conditions and future needsAuthors: A Russell, M Ghalaieny, B Gazdiyeva, S Zhumabayeva, A Kurmanbayeva, …Year: 2018Citation: International Journal of Environmental Research. 12(5), 735-748 Title: Impact of volunteer management practice on volunteer motivation and satisfaction to enhance volunteer retentionAuthors: O Al MutawaYear: 2015Citation: Brunel University London Title: Factors affecting selection decision of auto-identification technology in warehouse management: An international Delphi studyAuthors: M Hassan, M Ali, E Aktas, K AlkayidYear: 2015Citation: Production Planning & Control. 26(12), 1025-1049 Title: Facilitating enterprise application integration adoption: An empirical analysis of UK local government authoritiesAuthors: MM Kamal, R Hackney, M AliYear: 2013Citation: International Journal of Information Management. 33(1), 61-75 Title: Culture and IS: National cultural dimensions within IS disciplineAuthors: M Ali, L BrooksYear: 2008Citation: Bournemouth University Title: A situated cultural approach for cross‐cultural studies in ISAuthors: M Ali, L BrooksYear: 2009Citation: Journal of Enterprise Information Management Title: Culture and IS: A criticism of predefined cultural archetypes studiesAuthors: M Ali, L Brooks, S AlShawiYear: 2008Citation: AMCIS Title: The relationship between eCRM implementation and e-loyalty at different adoption stages of transaction cycle: A conceptual framework and hypothesisAuthors: T Alhaiou, Z Irani, M AliYear: 2009Citation: EMCIS Title: Integration v. polarisation among social media users: Perspectives through social capital theory on the recent Egyptian political landscapeAuthors: M Ali, N Azab, MK Sorour, M DoraYear: 2019Citation: Technological Forecasting and Social Change. 145, 461-473 Title: The dilemma of internal audit function adaptationAuthors: H Elbardan, M Ali, A GhoneimYear: 2015Citation: Journal of Enterprise Information Management Title: E-Government implementation Challenges: A Case studyAuthors: ELH Ramzi, V Weerakkody, SH AL-Shafi, M AliYear: 2010 Title: Exploratory study of rubber seed shell as partial coarse aggregate replacement in concreteAuthors: K Muthusamy, N Nordin, G Vesuvapateran, M Ali, H Harun, …Year: 2014Citation: NAM Annual, Res J Appl Sci Eng Technol. 7(6), 1013-1016 Title: The relationship between national culture and organisational culture: the case of Iranian private sector organisationsAuthors: A Nazarian, Z Irani, M AliYear: 2013Citation: Journal of Economics, Business and Management. 1(1), 11-16 Title: E-government implementation challenges: a case studyAuthors: R El-Haddadeh, V Weerakkody, SH AL-Shafi, M AliYear: 2010 Title: Molecular implications from SSR markers for stripe rust (Puccinia striiformis f. sp. tritici) resistance gene in bread wheat line N95175Authors: M Ali, WQ Ji, YG Hu, GM Baloch, H Zhong, CY WangYear: 2010Citation: Pak. J. Bot. 42(1), 383-390 Title: Weight-length and condition factor relationship of wild Channa punctata from Multan [Pakistan]Authors: M Ali, A Salam, F IqbalYear: 2000Citation: Punjab University Journal of Zoology (Pakistan) Conclusion Dr. Maged Ali is a highly accomplished researcher and academic leader whose work has made a significant impact in digital marketing, business analytics, and interdisciplinary studies. His strong academic background, extensive research portfolio, successful grant acquisition, and global collaborations demonstrate both scholarly excellence and practical relevance. Through teaching, consultancy, and community engagement, he has contributed to industry innovation, student development, and societal benefit. Dr. Ali’s leadership in research, administration, and international collaboration positions him as an influential figure in his field, with substantial potential for advancing knowledge, mentoring future researchers, and leading transformative initiatives that integrate technology, business strategy, and societal well-being. Maged Ali | Business, Management and Accounting | Best Researcher Award
Dr. Maged Ali is a Reader in Digital Marketing and Business Analytics at Essex Business School, University of Essex, with an extensive interdisciplinary background in business, information systems, and technology. He earned his PhD in Customer Relationship Management from Brunel University London and has since secured over 20 prestigious research grants from bodies such as Innovate UK, the European Union, Microsoft, and the British Council, focusing on AI, big data, and digital transformation. His work is published in leading journals including Journal of Business Research, Technological Forecasting and Social Change, and Computers in Human Behavior, alongside presentations at major international conferences. Beyond research, Dr. Ali holds leadership roles, engages in global academic collaborations, contributes to editorial boards, and delivers consultancy projects, showcasing strong academic, professional, and societal impact. Professional Profile Google Scholar | Orcid Profile Education Dr. Maged Ali holds a PhD in Customer Relationship Management from Brunel University London, building a strong foundation in information systems and business analytics. He also earned an MBA with honors from the Advanced Management Institute, Arab Academy for Science and Technology, and an MSc in Information Technology from Alexandria University. His early academic training includes a BSc in Commerce with an accounting major and a diploma in automated accounting systems and computer studies. Complementing his degrees, Dr. Ali has obtained multiple professional certifications, including SAS Base Programming, SAP Certified Associate, Chartered Marketer (MCIM), and Fellow of the Higher Education Academy (FHEA). This combination of advanced degrees and globally recognized certifications underscores his expertise in business, technology, and digital innovation, providing a solid platform for both research and applied industry practice. Experience Dr. Ali serves as a Reader in Digital Marketing and Business Analytics at Essex Business School, University of Essex, leading teaching, research, and administrative initiatives. He has also held senior academic roles including KTP Director, Employability Development Director, and MSc programme coordinator. His teaching portfolio spans undergraduate, postgraduate, and executive education, covering digital marketing, innovation, CRM, and research methodology. Dr. Ali has served as a visiting professor at numerous universities across Europe, Asia, and the Middle East, contributing to curriculum development, research collaboration, and guest lectures. Earlier, he worked as a senior lecturer and lecturer at Brunel University, coordinating international student programmes and pathway courses. His professional experience also includes industry consultancy with organizations such as Barclays and Essex County Council, combining academic insights with practical business applications. Research Interest Dr. Ali’s research focuses on digital marketing, business analytics, AI applications in marketing, and big data-driven decision-making. He investigates customer behavior, technology adoption, e-government implementation, and the integration of cultural and social dimensions into business information systems. His work extends to multidimensional environmental-health risk assessment, ecosystem-based coastal defence strategies, and the development of AI solutions for employee screening and marketing optimization. He is also engaged in exploring the role of social media in community resilience and volunteer motivation. Dr. Ali’s research bridges theory and practice, emphasizing real-world impact through interdisciplinary studies, international collaborations, and industry partnerships. His work consistently addresses emerging challenges at the intersection of technology, business strategy, and societal development. Awards and Honors Dr. Ali’s distinguished career is marked by numerous accolades and recognition for research excellence, grant acquisition, and academic leadership. He has successfully led high-value funded projects from Innovate UK, the European Union, Microsoft, British Council, and regional development funds. He has served as keynote speaker, guest editor, and track chair at top international conferences, demonstrating leadership in knowledge dissemination and scholarly engagement. His professional memberships and certifications, including SAS, SAP, Chartered Marketer, and FHEA, reflect his commitment to continued professional growth. Additionally, Dr. Ali has been acknowledged for his contributions to student employability, industry collaboration, and capacity-building initiatives, enhancing both academic and societal impact across multiple countries. Research Skill Dr. Ali possesses expertise in quantitative and qualitative research methodologies, big data analytics, AI and machine learning applications, CRM systems, and digital marketing metrics. He has extensive experience in project management, research design, and implementation across international and multi-disciplinary contexts. His skills include advanced data collection and analysis, predictive modeling, statistical programming (SAS, SAP), text mining, and social network analysis. Dr. Ali has led complex collaborative research initiatives, integrating academic inquiry with industry applications and policy development. His abilities in supervising PhD candidates, coordinating international research partnerships, and disseminating findings through high-impact journals and conferences underscore his capability to deliver research with practical and societal relevance. Publication Top Notes Title: Extending the UTAUT model to understand the customers’ acceptance and use of internet banking in LebanonAuthors: A Tarhini, M El-Masri, M Ali, A SerranoYear: 2016Citation: Information Technology & People. 29(4) Title: Resource management in big data initiatives: Processes and dynamic capabilitiesAuthors: A Braganza, L Brooks, D Nepelski, M Ali, R MoroYear: 2017Citation: Journal of Business Research. 70, 328-337 Title: Perceived derived attributes of online customer reviewsAuthors: A Elwalda, K Lü, M AliYear: 2016Citation: Computers in Human Behavior. 56, 306-319 Title: The impact of national culture on e-government implementation: A comparison case studyAuthors: M Ali, V Weerakkody, R El-HaddadehYear: 2009Citation: AMCIS Title: A spatial survey of environmental indicators for Kazakhstan: an examination of current conditions and future needsAuthors: A Russell, M Ghalaieny, B Gazdiyeva, S Zhumabayeva, A Kurmanbayeva, …Year: 2018Citation: International Journal of Environmental Research. 12(5), 735-748 Title: Impact of volunteer management practice on volunteer motivation and satisfaction to enhance volunteer retentionAuthors: O Al MutawaYear: 2015Citation: Brunel University London Title: Factors affecting selection decision of auto-identification technology in warehouse management: An international Delphi studyAuthors: M Hassan, M Ali, E Aktas, K AlkayidYear: 2015Citation: Production Planning & Control. 26(12), 1025-1049 Title: Facilitating enterprise application integration adoption: An empirical analysis of UK local government authoritiesAuthors: MM Kamal, R Hackney, M AliYear: 2013Citation: International Journal of Information Management. 33(1), 61-75 Title: Culture and IS: National cultural dimensions within IS disciplineAuthors: M Ali, L BrooksYear: 2008Citation: Bournemouth University Title: A situated cultural approach for cross‐cultural studies in ISAuthors: M Ali, L BrooksYear: 2009Citation: Journal of Enterprise Information Management Title: Culture and IS: A criticism of predefined cultural archetypes studiesAuthors: M Ali, L Brooks, S AlShawiYear: 2008Citation: AMCIS Title: The relationship between eCRM implementation and e-loyalty at different adoption stages of transaction cycle: A conceptual framework and hypothesisAuthors: T Alhaiou, Z Irani, M AliYear: 2009Citation: EMCIS Title: Integration v. polarisation among social media users: Perspectives through social capital theory on the recent Egyptian political landscapeAuthors: M Ali, N Azab, MK Sorour, M DoraYear: 2019Citation: Technological Forecasting and Social Change. 145, 461-473 Title: The dilemma of internal audit function adaptationAuthors: H Elbardan, M Ali, A GhoneimYear: 2015Citation: Journal of Enterprise Information Management Title: E-Government implementation Challenges: A Case studyAuthors: ELH Ramzi, V Weerakkody, SH AL-Shafi, M AliYear: 2010 Title: Exploratory study of rubber seed shell as partial coarse aggregate replacement in concreteAuthors: K Muthusamy, N Nordin, G Vesuvapateran, M Ali, H Harun, …Year: 2014Citation: NAM Annual, Res J Appl Sci Eng Technol. 7(6), 1013-1016 Title: The relationship between national culture and organisational culture: the case of Iranian private sector organisationsAuthors: A Nazarian, Z Irani, M AliYear: 2013Citation: Journal of Economics, Business and Management. 1(1), 11-16 Title: E-government implementation challenges: a case studyAuthors: R El-Haddadeh, V Weerakkody, SH AL-Shafi, M AliYear: 2010 Title: Molecular implications from SSR markers for stripe rust (Puccinia striiformis f. sp. tritici) resistance gene in bread wheat line N95175Authors: M Ali, WQ Ji, YG Hu, GM Baloch, H Zhong, CY WangYear: 2010Citation: Pak. J. Bot. 42(1), 383-390 Title: Weight-length and condition factor relationship of wild Channa punctata from Multan [Pakistan]Authors: M Ali, A Salam, F IqbalYear: 2000Citation: Punjab University Journal of Zoology (Pakistan) Conclusion Dr. Maged Ali is a highly accomplished researcher and academic leader whose work has made a significant impact in digital marketing, business analytics, and interdisciplinary studies. His strong academic background, extensive research portfolio, successful grant acquisition, and global collaborations demonstrate both scholarly excellence and practical relevance. Through teaching, consultancy, and community engagement, he has contributed to industry innovation, student development, and societal benefit. Dr. Ali’s leadership in research, administration, and international collaboration positions him as an influential figure in his field, with substantial potential for advancing knowledge, mentoring future researchers, and leading transformative initiatives that integrate technology, business strategy, and societal well-being.