Huifeng Bai | Business, Management and Accounting | Best Researcher Award

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Dr. Huifeng Bai | Business, Management and Accounting | Best Researcher Award 

Senior Lecturer | Liverpool John Moores University | United Kingdom

Dr. Huifeng Bai demonstrates strong suitability for a Best Researcher Award, backed by extensive academic, professional, and research achievements across international marketing, consumer behaviour, and fashion marketing. Currently serving as Senior Lecturer in Marketing & Public Relations at Liverpool Business School, Liverpool John Moores University since 2018, he has consistently contributed to impactful teaching, research, and doctoral supervision, evidenced by the successful guidance of PhD candidates and ongoing supervision roles. His academic foundation includes a PhD in Marketing and multiple postgraduate qualifications from leading UK institutions, strengthening his methodological and theoretical expertise. Dr. Bai has published in ABS-ranked journals, served as a reviewer and editorial board member for respected academic journals, and secured competitive research funding, including projects supported by Research England and the Japan Society for the Promotion of Science. His research portfolio spans international marketing strategies, emerging market multinationals, fashion retailing, sustainability-focused consumption, and consumer behaviour in global contexts, highlighted by work related to hydrogen-fuel innovation and luxury fashion consumption. Beyond academia, his professional consultancy experience enhances the relevance and industry alignment of his research, advising firms on market entry, internationalisation, branding, and strategic growth in China and the UK. His international recognition is further demonstrated by visiting professorships in Japan and China, invited lectures across Europe, and external examiner roles in UK higher education institutions. Dr. Bai’s contributions reflect strong commitment to advancing global marketing knowledge, fostering cross-border academic collaboration, and supporting sustainability and innovation in consumer markets, positioning him as an impactful and forward-thinking scholar whose research, teaching excellence, and industry influence make him highly deserving of recognition as a Best Researcher Award candidate.

Profiles: Google Scholar | ORCID | ResearchGate | LinkedIn

Featured Publications

  1. Bai, H., Liu, H., & Smith, J. (2023). Internationalisation strategies of emerging market multinationals: Evidence from the fashion industry. Journal of International Marketing, 31(2), 45-63.

  2. Bai, H., Chen, Y., & Zhao, L. (2022). Consumer behaviour in pre-loved luxury fashion: Insights from Chinese consumers. Journal of Fashion Marketing and Management, 26(4), 512-530.

  3. Bai, H., & Wang, X. (2021). Sustainability in luxury fashion: Examining the role of consumer perception and brand strategy. SN Business & Economics, 1(7), 1-18.

  4. Bai, H., & Roberts, K. (2020). Market entry strategies for SMEs in emerging markets: A case study approach. International Marketing Review, 37(5), 843-864.

  5. Bai, H., & Li, J. (2019). Branding and internationalisation of emerging market multinational enterprises: Challenges and opportunities. European Journal of Marketing, 53(9), 1875-1897.

 

Dr. Huifeng Bai’s research advances global understanding of international marketing, consumer behaviour, and sustainable business practices, bridging academic theory with real-world industry applications. His work informs strategic decision-making for multinational enterprises, fosters innovation in emerging markets, and promotes socially responsible consumption, contributing meaningfully to both global business knowledge and societal impact.

Hua Liu | Accounting | Best Researcher Award

Published on by Best Paper Awards

Dr. Hua Liu, Accounting, Best Researcher Award

Doctorate at Anhui University, School of Business, China

Summary:

Dr. Hua Liu is a lecturer at the School of Business, Anhui University. She holds a Ph.D. in Management Science and Engineering from the University of Science and Technology of China. Her research primarily focuses on supply chain risk management and IT management. Dr. Liu has published numerous papers in esteemed journals such as the International Journal of Operations and Production Management, Transportation Research Part E, and Industrial Management & Data Systems. She is actively involved in ongoing research projects, including the Scientific Research Key Project of the Education Department of Anhui Province and the Innovative Development Research Project of Anhui Province Federation of Social Science. She is a dedicated member of the Association for Information Systems and has served as a track chair for WHICEB 2023 and 2024.

Professional Profile:

👩‍🎓Education:

Ph.D. in Management Science and Engineering

  • University of Science and Technology of China

🏢 Professional Experience:

Lecturer, School of Business, Anhui University

  • Hua Liu has been a lecturer at the School of Business, Anhui University, where she brings her extensive expertise in supply chain risk management and IT management to the classroom. She has contributed significantly to academic research and teaching, guiding students in understanding complex business and management concepts.

Research Interest:

Supply Chain Risk Management

Focused on examining how supply chain integration (both supplier and customer integration) influences supply chain resilience and robustness to improve performance.

Digital Innovation

Emphasizing the moderating role of Big Data Analytics (BDA)-enabled agility in the relationships between supply chain integration and risk management practices.

Academic and Professional Metrics 📊

Completed/Ongoing Research Projects

Ongoing Research Projects:

  • Scientific Research Key Project of Education Department of Anhui Province (2023AH050043)
  • Innovative Development Research Project of Anhui Province Federation of Social Science (2022CX192)

Top Noted Publication:

Leveraging Supply Chain Disruption Orientation for Resilience: The Roles of Supply Chain Risk Management Practices and Analytics Capability

  • Publication: International Journal of Physical Distribution and Logistics Management
  • Volume: 52(9-10), Pages 771–790
  • Year: 2022
  • Authors: Liu, H., Wei, S.
  • Citations: 12

The Effects of Information Technology Capability and Knowledge Base on Digital Innovation: The Moderating Role of Institutional Environments

  • Publication: European Journal of Innovation Management
  • Volume: 25(3), Pages 720–740
  • Year: 2022
  • Authors: Wei, S., Xu, D., Liu, H.
  • Citations: 33

How IT Integration and Relational Ties Affect Innovation Performance: Considering the Moderating Roles of Relationship Duration and Institutional Distance

  • Publication: Journal of Business and Industrial Marketing
  • Volume: 37(5), Pages 1063–1077
  • Year: 2022
  • Authors: Wei, S., Liu, H.
  • Citations: 5

Leveraging Interorganizational Governance for Bridging Responses to Supply Chain Disruptions: A Polynomial Regression Analysis

  • Publication: International Journal of Operations and Production Management
  • Volume: 41(8), Pages 1350–1378
  • Year: 2021
  • Authors: Liu, H., Wei, S.
  • Citations: 16

The Impact of iOS Use and Interpersonal Ties on Digital Innovation: Insights from Boundary Spanning and Institutional Theories

  • Publication: 40th International Conference on Information Systems (ICIS)
  • Year: 2019
  • Authors: Wei, S., Gu, L., Liu, H.