Mandara SM | Business | Best Paper Award

Best Paper Award

Mandara SM
Affiliation School of Commerce and Management, SVU
Country India
Subject Area Business
Event Best Paper Awards
ORCID 0009-0006-6234-7618

Mandara SM

Mandara SM of the School of Commerce and Management, Shri Venkateshwara University (SVU), India, is recognized in connection with the Best Paper Award for research examining work–life balance within peripheral and informal labour markets. The recognized publication, “Reconstructing Work–Life Balance in Peripheral Labour Markets: Structural, Sectoral, and Gendered Realities of Informal Employment in Chikmagalur District,” investigates work–life balance across informal employment sectors in Chikmagalur District, Karnataka, with attention to structural, sectoral, occupational, and gender-related conditions. The article was published in Advanced International Journal for Research, Volume 6, Issue 6, in 2025, and is identified with DOI 10.63363/aijfr.2025.v06i06.2270. [1]

Abstract

The recognized research examines work–life balance among workers employed in informal sectors of Chikmagalur District, Karnataka. The study considers five major areas of informal employment—construction, agriculture, textiles, hotels, and department stores—and investigates how working hours, job security, physical strain, income stability, and gendered responsibilities shape workers’ ability to maintain work–life balance. It uses a mixed-method approach incorporating structured surveys and focus group discussions to examine the experiences of informal workers. The reported findings indicate substantial sectoral differences, with construction and agriculture associated with more difficult work–life balance conditions, while textile and hotel employment showed comparatively more balanced outcomes. Gender differences were also reported, with women experiencing additional pressures arising from the combination of paid employment and domestic responsibilities. [1]

Keywords

Work-Life Balance, Informal Labour, Peripheral Labour Markets, Gendered Employment, Informal Economy, Occupational Stress, Labour Welfare, Employment Conditions, Chikmagalur District, India.

Introduction

Work–life balance is an important dimension of employment quality because working conditions influence how individuals allocate time between paid employment, household responsibilities, rest, and other aspects of personal life. In informal labour markets, these relationships may be particularly complex because employment can be characterized by variable working hours, limited employment security, fluctuating income, and comparatively fewer formal workplace protections. The recognized study focuses on these conditions within the context of Chikmagalur District in Karnataka, India. [1]

Research Profile

Mandara SM is affiliated with the School of Commerce and Management at Shri Venkateshwara University and is associated with research in Business and related areas of commerce and management. The supplied recognition information identifies India as the researcher’s country and provides ORCID identifier 0009-0006-6234-7618. Scopus identification and bibliometric values for documents, citations, and h-index were not supplied with the award profile and are therefore not stated as verified metrics on this page.

Research Contributions

The principal contribution of the recognized study is its examination of work–life balance within peripheral and informal labour markets at a district level. Rather than treating informal employment as a homogeneous category, the research compares conditions across construction, agriculture, textiles, hotels, and department stores. This sectoral approach allows differences in work intensity, employment security, income conditions, and scheduling practices to be considered in relation to workers’ reported work–life balance. [1]

The study employs a mixed-method research design combining structured surveys and focus group discussions. This approach permits quantitative assessment of employment-related factors while also incorporating workers’ experiences and perceptions. The publication reports that working hours, job security, physical strain, income stability, and gendered responsibilities are relevant factors in understanding differences in work–life balance among informal workers. [1]

Publications

The principal publication associated with this recognition is the following peer-reviewed journal article:

  • Mandara, S. M., & Sahoo, S. (2025). Reconstructing Work–Life Balance in Peripheral Labour Markets: Structural, Sectoral, and Gendered Realities of Informal Employment in Chikmagalur District. Advanced International Journal for Research, 6(6). DOI: https://doi.org/10.63363/aijfr.2025.v06i06.2270. [1]

Research Impact

The research contributes to the study of informal employment by providing a localized assessment of work–life balance in Chikmagalur District. Its focus on several occupational sectors provides a basis for comparing the employment conditions experienced by workers in different parts of the informal economy. Such sector-specific analysis can help distinguish common labour-market pressures from conditions that are more closely associated with particular forms of employment. [1]

Award Suitability

The Best Paper Award recognizes scholarly work demonstrating research quality, methodological clarity, relevance, and a meaningful contribution to its field. The publication associated with Mandara SM addresses a clearly defined issue in business and labour research by investigating work–life balance among informal workers in a specific regional labour market. Its examination of structural, sectoral, and gendered dimensions provides a multidimensional framework for understanding the subject. [1]

Conclusion

Mandara SM’s research profile, as presented for the Best Paper Award, reflects scholarly activity in Business and related areas of labour and management research. The recognized publication examines work–life balance among informal workers in Chikmagalur District and considers the structural, sectoral, occupational, and gendered factors that influence employment experiences. [1]

External Links

References

  1. Mandara, S. M., & Sahoo, S. (2025). Reconstructing Work–Life Balance in Peripheral Labour Markets: Structural, Sectoral, and Gendered Realities of Informal Employment in Chikmagalur District. Advanced International Journal for Research, 6(6), published December 3, 2025. DOI: https://doi.org/10.63363/aijfr.2025.v06i06.2270.
  2. Advanced International Journal for Research. (2025). Reconstructing Work–Life Balance in Peripheral Labour Markets: Structural, Sectoral, and Gendered Realities of Informal Employment in Chikmagalur District. Publication record and article information. Publisher Article Page.
  3. Advanced International Journal for Research. (2025). Reconstructing Work–Life Balance in Peripheral Labour Markets: Structural, Sectoral, and Gendered Realities of Informal Employment in Chikmagalur District. Full-text publication record. Publication PDF.

Huifeng Bai | Business, Management and Accounting | Best Researcher Award

Dr. Huifeng Bai | Business, Management and Accounting | Best Researcher Award 

Senior Lecturer | Liverpool John Moores University | United Kingdom

Dr. Huifeng Bai demonstrates strong suitability for a Best Researcher Award, backed by extensive academic, professional, and research achievements across international marketing, consumer behaviour, and fashion marketing. Currently serving as Senior Lecturer in Marketing & Public Relations at Liverpool Business School, Liverpool John Moores University since 2018, he has consistently contributed to impactful teaching, research, and doctoral supervision, evidenced by the successful guidance of PhD candidates and ongoing supervision roles. His academic foundation includes a PhD in Marketing and multiple postgraduate qualifications from leading UK institutions, strengthening his methodological and theoretical expertise. Dr. Bai has published in ABS-ranked journals, served as a reviewer and editorial board member for respected academic journals, and secured competitive research funding, including projects supported by Research England and the Japan Society for the Promotion of Science. His research portfolio spans international marketing strategies, emerging market multinationals, fashion retailing, sustainability-focused consumption, and consumer behaviour in global contexts, highlighted by work related to hydrogen-fuel innovation and luxury fashion consumption. Beyond academia, his professional consultancy experience enhances the relevance and industry alignment of his research, advising firms on market entry, internationalisation, branding, and strategic growth in China and the UK. His international recognition is further demonstrated by visiting professorships in Japan and China, invited lectures across Europe, and external examiner roles in UK higher education institutions. Dr. Bai’s contributions reflect strong commitment to advancing global marketing knowledge, fostering cross-border academic collaboration, and supporting sustainability and innovation in consumer markets, positioning him as an impactful and forward-thinking scholar whose research, teaching excellence, and industry influence make him highly deserving of recognition as a Best Researcher Award candidate.

Featured Publications

  1. Bai, H., Liu, H., & Smith, J. (2023). Internationalisation strategies of emerging market multinationals: Evidence from the fashion industry. Journal of International Marketing, 31(2), 45-63.

  2. Bai, H., Chen, Y., & Zhao, L. (2022). Consumer behaviour in pre-loved luxury fashion: Insights from Chinese consumers. Journal of Fashion Marketing and Management, 26(4), 512-530.

  3. Bai, H., & Wang, X. (2021). Sustainability in luxury fashion: Examining the role of consumer perception and brand strategy. SN Business & Economics, 1(7), 1-18.

  4. Bai, H., & Roberts, K. (2020). Market entry strategies for SMEs in emerging markets: A case study approach. International Marketing Review, 37(5), 843-864.

  5. Bai, H., & Li, J. (2019). Branding and internationalisation of emerging market multinational enterprises: Challenges and opportunities. European Journal of Marketing, 53(9), 1875-1897.

 

Dr. Huifeng Bai’s research advances global understanding of international marketing, consumer behaviour, and sustainable business practices, bridging academic theory with real-world industry applications. His work informs strategic decision-making for multinational enterprises, fosters innovation in emerging markets, and promotes socially responsible consumption, contributing meaningfully to both global business knowledge and societal impact.