Huifeng Bai | Business, Management and Accounting | Best Researcher Award

Published on by Best Paper Awards

Dr. Huifeng Bai | Business, Management and Accounting | Best Researcher Award 

Senior Lecturer | Liverpool John Moores University | United Kingdom

Dr. Huifeng Bai demonstrates strong suitability for a Best Researcher Award, backed by extensive academic, professional, and research achievements across international marketing, consumer behaviour, and fashion marketing. Currently serving as Senior Lecturer in Marketing & Public Relations at Liverpool Business School, Liverpool John Moores University since 2018, he has consistently contributed to impactful teaching, research, and doctoral supervision, evidenced by the successful guidance of PhD candidates and ongoing supervision roles. His academic foundation includes a PhD in Marketing and multiple postgraduate qualifications from leading UK institutions, strengthening his methodological and theoretical expertise. Dr. Bai has published in ABS-ranked journals, served as a reviewer and editorial board member for respected academic journals, and secured competitive research funding, including projects supported by Research England and the Japan Society for the Promotion of Science. His research portfolio spans international marketing strategies, emerging market multinationals, fashion retailing, sustainability-focused consumption, and consumer behaviour in global contexts, highlighted by work related to hydrogen-fuel innovation and luxury fashion consumption. Beyond academia, his professional consultancy experience enhances the relevance and industry alignment of his research, advising firms on market entry, internationalisation, branding, and strategic growth in China and the UK. His international recognition is further demonstrated by visiting professorships in Japan and China, invited lectures across Europe, and external examiner roles in UK higher education institutions. Dr. Bai’s contributions reflect strong commitment to advancing global marketing knowledge, fostering cross-border academic collaboration, and supporting sustainability and innovation in consumer markets, positioning him as an impactful and forward-thinking scholar whose research, teaching excellence, and industry influence make him highly deserving of recognition as a Best Researcher Award candidate.

Profiles: Google Scholar | ORCID | ResearchGate | LinkedIn

Featured Publications

  1. Bai, H., Liu, H., & Smith, J. (2023). Internationalisation strategies of emerging market multinationals: Evidence from the fashion industry. Journal of International Marketing, 31(2), 45-63.

  2. Bai, H., Chen, Y., & Zhao, L. (2022). Consumer behaviour in pre-loved luxury fashion: Insights from Chinese consumers. Journal of Fashion Marketing and Management, 26(4), 512-530.

  3. Bai, H., & Wang, X. (2021). Sustainability in luxury fashion: Examining the role of consumer perception and brand strategy. SN Business & Economics, 1(7), 1-18.

  4. Bai, H., & Roberts, K. (2020). Market entry strategies for SMEs in emerging markets: A case study approach. International Marketing Review, 37(5), 843-864.

  5. Bai, H., & Li, J. (2019). Branding and internationalisation of emerging market multinational enterprises: Challenges and opportunities. European Journal of Marketing, 53(9), 1875-1897.

 

Dr. Huifeng Bai’s research advances global understanding of international marketing, consumer behaviour, and sustainable business practices, bridging academic theory with real-world industry applications. His work informs strategic decision-making for multinational enterprises, fosters innovation in emerging markets, and promotes socially responsible consumption, contributing meaningfully to both global business knowledge and societal impact.

Mr. MD Shadman Soumik | Computer Science | Best Researcher Award

Published on by Best Paper Awards

Mr. MD Shadman Soumik | Computer Science | Best Researcher Award

Graduate Student | Washington University of Science & Technology | United States

MD Shadman Soumik is a dedicated IT Support and Data Security professional and researcher with extensive expertise in cybersecurity, data analytics, cloud computing, and enterprise IT systems, combining practical experience with innovative research contributions. He earned his Master of Science in Information Technology from Washington University of Science and Technology, Virginia (2025) and a Bachelor of Science in Electrical and Electronic Engineering from North South University, Bangladesh (2017), establishing a strong academic foundation for both technical and analytical proficiency. Over his career, he has worked with organizations including Reliable Home Care Services Corp, Frontier Semiconductor Bangladesh Ltd, and Poran Agro Products Ltd, where he provided comprehensive IT support, implemented cybersecurity protocols, conducted security audits, managed secure data integration, and optimized IT operations to ensure operational efficiency and data protection. His research interests encompass artificial intelligence applications in cybersecurity, network intrusion detection, secure and usable system design, early disease diagnosis using healthcare data, and AI-based financial market prediction. Soumik’s research skills include machine learning, neural networks, cybersecurity operations, database management, cloud computing, data analysis, technical writing, and project management, allowing him to bridge applied IT work and academic research effectively. He has contributed to high-impact publications in journals and conferences such as IEEE ICDSIS, International Journal of Computer Applications (IJCA), International Journal of Scientific Research and Applications (IJSRA), and International Journal of Advanced Research in Science, Communication and Technology (IJARSCT), and he actively participates in professional organizations including the International Society for Data Science and Analytics (USA) and the Institute of Engineers, Bangladesh. His achievements have been recognized through research awards and professional honors that highlight his contributions to cybersecurity, IT management, and applied analytics. In conclusion, MD Shadman Soumik exemplifies a researcher and professional whose combined expertise, leadership, publications, and dedication to innovation make him highly deserving of recognition, with significant potential to advance IT security, artificial intelligence applications, and data analytics on a global scale.

Profile: LinkedIn

Featured Publications

  1. Soumik, M. S., Mahmud, M. R., Sami, S. I., & Tanim, M. K. B. S. (2025). Designing secure and usable systems: The intersection of human-computer interaction, cybersecurity, and machine learning. International Journal of Computer Applications (IJCA).

  2. Tarafdar, R., Soumik, M. S., & Venkateswaranaidu, K. (2025). Applying artificial intelligence for enhanced precision in early disease diagnosis from healthcare dataset analytics. IEEE International Conference on Data Science and Information Systems (ICDSIS).

  3. Soumik, M. S. (2024). A comparative analysis of network intrusion detection (NID) using artificial intelligence techniques for increased network security. International Journal of Scientific Research and Applications (IJSRA).

  4. Tanim, M. K. B. S., Parash, M. H., Soumik, M. S., & Shakib, M. (2024). Enhanced network anomaly detection using convolutional neural networks in cybersecurity operations. International Journal of Computer Applications (IJCA).

  5. Soumik, M. S. (2024). Prediction of the financial stock market: A comprehensive analysis of artificial intelligence. International Journal of Advanced Research in Science, Communication and Technology (IJARSCT), 4(2).