Dr. Nicholas Litsardopoulos | Business, Management and Accounting | Research Excellence Award

Dr. Nicholas Litsardopoulos | Business, Management and Accounting | Research Excellence Award

Research Fellow | Institute for Employment Studies | United Kingdom

Dr. Nicholas Litsardopoulos’s research focuses on labour economics, entrepreneurship, and public policy, with a strong emphasis on self-employment as a career path and its impact on well-being and life satisfaction. His work explores how factors such as gender, location, and experience influence entrepreneurial outcomes and job satisfaction. He has also examined discrimination in career development, including gender and sexual-orientation biases. More recently, his research highlights the role of digital technologies in shaping modern entrepreneurship and labour markets. In addition, he contributes to policy-oriented studies on work, health, and employment sustainability, particularly in the UK context. His projects often integrate longitudinal data analysis and advanced statistical methods. Overall, his research bridges academic theory and real-world policy, offering insights into evolving employment dynamics and inclusive economic development.

Citation Metrics (Google Scholar)

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Featured Publications


Self-employment experience effects on well-being: A longitudinal study

– Economic and Industrial Democracy, 2023 (30 citations)


Does the accumulation of self-employment experience impact life satisfaction?

– Journal of Business Venturing Insights, 2021 (13 citations)


Great Britain microbusiness white paper

– University of Kent, 2022 (5 citations)


The harmony and conflict arising from couples’ employment status

– Applied Economics Letters, 2022 (4 citations)

Gaitree Ramgolam | Business, Management and Accounting | Research Excellence Award

Ms. Gaitree Ramgolam | Business, Management and Accounting | Research Excellence Award 

PhD Student | University of Technology | Mauritius

Ms. Gaitree Ramgolam’s research centers on Sustainable Human Resource Management and its impact on employee performance and organizational sustainability. Her studies critically examine green, socially responsible, and common-good–oriented HRM practices through systematic literature reviews. A significant focus of her work is the tourism sector, especially sustainable tourist destinations in Mauritius. She highlights how sustainable HRM contributes to long-term employee well-being, engagement, and performance. Her research bridges theory and practice by identifying gaps and future research directions. Overall, her work promotes integrating sustainability principles into strategic HRM for resilient and responsible organizations.

 

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Featured Publications

Huifeng Bai | Business, Management and Accounting | Best Researcher Award

Dr. Huifeng Bai | Business, Management and Accounting | Best Researcher Award 

Senior Lecturer | Liverpool John Moores University | United Kingdom

Dr. Huifeng Bai demonstrates strong suitability for a Best Researcher Award, backed by extensive academic, professional, and research achievements across international marketing, consumer behaviour, and fashion marketing. Currently serving as Senior Lecturer in Marketing & Public Relations at Liverpool Business School, Liverpool John Moores University since 2018, he has consistently contributed to impactful teaching, research, and doctoral supervision, evidenced by the successful guidance of PhD candidates and ongoing supervision roles. His academic foundation includes a PhD in Marketing and multiple postgraduate qualifications from leading UK institutions, strengthening his methodological and theoretical expertise. Dr. Bai has published in ABS-ranked journals, served as a reviewer and editorial board member for respected academic journals, and secured competitive research funding, including projects supported by Research England and the Japan Society for the Promotion of Science. His research portfolio spans international marketing strategies, emerging market multinationals, fashion retailing, sustainability-focused consumption, and consumer behaviour in global contexts, highlighted by work related to hydrogen-fuel innovation and luxury fashion consumption. Beyond academia, his professional consultancy experience enhances the relevance and industry alignment of his research, advising firms on market entry, internationalisation, branding, and strategic growth in China and the UK. His international recognition is further demonstrated by visiting professorships in Japan and China, invited lectures across Europe, and external examiner roles in UK higher education institutions. Dr. Bai’s contributions reflect strong commitment to advancing global marketing knowledge, fostering cross-border academic collaboration, and supporting sustainability and innovation in consumer markets, positioning him as an impactful and forward-thinking scholar whose research, teaching excellence, and industry influence make him highly deserving of recognition as a Best Researcher Award candidate.

Featured Publications

  1. Bai, H., Liu, H., & Smith, J. (2023). Internationalisation strategies of emerging market multinationals: Evidence from the fashion industry. Journal of International Marketing, 31(2), 45-63.

  2. Bai, H., Chen, Y., & Zhao, L. (2022). Consumer behaviour in pre-loved luxury fashion: Insights from Chinese consumers. Journal of Fashion Marketing and Management, 26(4), 512-530.

  3. Bai, H., & Wang, X. (2021). Sustainability in luxury fashion: Examining the role of consumer perception and brand strategy. SN Business & Economics, 1(7), 1-18.

  4. Bai, H., & Roberts, K. (2020). Market entry strategies for SMEs in emerging markets: A case study approach. International Marketing Review, 37(5), 843-864.

  5. Bai, H., & Li, J. (2019). Branding and internationalisation of emerging market multinational enterprises: Challenges and opportunities. European Journal of Marketing, 53(9), 1875-1897.

 

Dr. Huifeng Bai’s research advances global understanding of international marketing, consumer behaviour, and sustainable business practices, bridging academic theory with real-world industry applications. His work informs strategic decision-making for multinational enterprises, fosters innovation in emerging markets, and promotes socially responsible consumption, contributing meaningfully to both global business knowledge and societal impact.

Maged Ali | Business, Management and Accounting | Best Researcher Award

Dr. Maged Ali | Business, Management and Accounting | Best Researcher Award

Reader at University of Essex, United Kingdom

Dr. Maged Ali is a Reader in Digital Marketing and Business Analytics at Essex Business School, University of Essex, with an extensive interdisciplinary background in business, information systems, and technology. He earned his PhD in Customer Relationship Management from Brunel University London and has since secured over 20 prestigious research grants from bodies such as Innovate UK, the European Union, Microsoft, and the British Council, focusing on AI, big data, and digital transformation. His work is published in leading journals including Journal of Business Research, Technological Forecasting and Social Change, and Computers in Human Behavior, alongside presentations at major international conferences. Beyond research, Dr. Ali holds leadership roles, engages in global academic collaborations, contributes to editorial boards, and delivers consultancy projects, showcasing strong academic, professional, and societal impact.

Professional Profile

Education

Dr. Maged Ali holds a PhD in Customer Relationship Management from Brunel University London, building a strong foundation in information systems and business analytics. He also earned an MBA with honors from the Advanced Management Institute, Arab Academy for Science and Technology, and an MSc in Information Technology from Alexandria University. His early academic training includes a BSc in Commerce with an accounting major and a diploma in automated accounting systems and computer studies. Complementing his degrees, Dr. Ali has obtained multiple professional certifications, including SAS Base Programming, SAP Certified Associate, Chartered Marketer (MCIM), and Fellow of the Higher Education Academy (FHEA). This combination of advanced degrees and globally recognized certifications underscores his expertise in business, technology, and digital innovation, providing a solid platform for both research and applied industry practice.

 Experience

Dr. Ali serves as a Reader in Digital Marketing and Business Analytics at Essex Business School, University of Essex, leading teaching, research, and administrative initiatives. He has also held senior academic roles including KTP Director, Employability Development Director, and MSc programme coordinator. His teaching portfolio spans undergraduate, postgraduate, and executive education, covering digital marketing, innovation, CRM, and research methodology. Dr. Ali has served as a visiting professor at numerous universities across Europe, Asia, and the Middle East, contributing to curriculum development, research collaboration, and guest lectures. Earlier, he worked as a senior lecturer and lecturer at Brunel University, coordinating international student programmes and pathway courses. His professional experience also includes industry consultancy with organizations such as Barclays and Essex County Council, combining academic insights with practical business applications.

Research Interest

Dr. Ali’s research focuses on digital marketing, business analytics, AI applications in marketing, and big data-driven decision-making. He investigates customer behavior, technology adoption, e-government implementation, and the integration of cultural and social dimensions into business information systems. His work extends to multidimensional environmental-health risk assessment, ecosystem-based coastal defence strategies, and the development of AI solutions for employee screening and marketing optimization. He is also engaged in exploring the role of social media in community resilience and volunteer motivation. Dr. Ali’s research bridges theory and practice, emphasizing real-world impact through interdisciplinary studies, international collaborations, and industry partnerships. His work consistently addresses emerging challenges at the intersection of technology, business strategy, and societal development.

Awards and Honors

Dr. Ali’s distinguished career is marked by numerous accolades and recognition for research excellence, grant acquisition, and academic leadership. He has successfully led high-value funded projects from Innovate UK, the European Union, Microsoft, British Council, and regional development funds. He has served as keynote speaker, guest editor, and track chair at top international conferences, demonstrating leadership in knowledge dissemination and scholarly engagement. His professional memberships and certifications, including SAS, SAP, Chartered Marketer, and FHEA, reflect his commitment to continued professional growth. Additionally, Dr. Ali has been acknowledged for his contributions to student employability, industry collaboration, and capacity-building initiatives, enhancing both academic and societal impact across multiple countries.

Research Skill

Dr. Ali possesses expertise in quantitative and qualitative research methodologies, big data analytics, AI and machine learning applications, CRM systems, and digital marketing metrics. He has extensive experience in project management, research design, and implementation across international and multi-disciplinary contexts. His skills include advanced data collection and analysis, predictive modeling, statistical programming (SAS, SAP), text mining, and social network analysis. Dr. Ali has led complex collaborative research initiatives, integrating academic inquiry with industry applications and policy development. His abilities in supervising PhD candidates, coordinating international research partnerships, and disseminating findings through high-impact journals and conferences underscore his capability to deliver research with practical and societal relevance.

Publication Top Notes

Title: Extending the UTAUT model to understand the customers’ acceptance and use of internet banking in Lebanon
Authors: A Tarhini, M El-Masri, M Ali, A Serrano
Year: 2016
Citation: Information Technology & People. 29(4)

Title: Resource management in big data initiatives: Processes and dynamic capabilities
Authors: A Braganza, L Brooks, D Nepelski, M Ali, R Moro
Year: 2017
Citation: Journal of Business Research. 70, 328-337

Title: Perceived derived attributes of online customer reviews
Authors: A Elwalda, K Lü, M Ali
Year: 2016
Citation: Computers in Human Behavior. 56, 306-319

Title: The impact of national culture on e-government implementation: A comparison case study
Authors: M Ali, V Weerakkody, R El-Haddadeh
Year: 2009
Citation: AMCIS

Title: A spatial survey of environmental indicators for Kazakhstan: an examination of current conditions and future needs
Authors: A Russell, M Ghalaieny, B Gazdiyeva, S Zhumabayeva, A Kurmanbayeva, …
Year: 2018
Citation: International Journal of Environmental Research. 12(5), 735-748

Title: Impact of volunteer management practice on volunteer motivation and satisfaction to enhance volunteer retention
Authors: O Al Mutawa
Year: 2015
Citation: Brunel University London

Title: Factors affecting selection decision of auto-identification technology in warehouse management: An international Delphi study
Authors: M Hassan, M Ali, E Aktas, K Alkayid
Year: 2015
Citation: Production Planning & Control. 26(12), 1025-1049

Title: Facilitating enterprise application integration adoption: An empirical analysis of UK local government authorities
Authors: MM Kamal, R Hackney, M Ali
Year: 2013
Citation: International Journal of Information Management. 33(1), 61-75

Title: Culture and IS: National cultural dimensions within IS discipline
Authors: M Ali, L Brooks
Year: 2008
Citation: Bournemouth University

Title: A situated cultural approach for cross‐cultural studies in IS
Authors: M Ali, L Brooks
Year: 2009
Citation: Journal of Enterprise Information Management

Title: Culture and IS: A criticism of predefined cultural archetypes studies
Authors: M Ali, L Brooks, S AlShawi
Year: 2008
Citation: AMCIS

Title: The relationship between eCRM implementation and e-loyalty at different adoption stages of transaction cycle: A conceptual framework and hypothesis
Authors: T Alhaiou, Z Irani, M Ali
Year: 2009
Citation: EMCIS

Title: Integration v. polarisation among social media users: Perspectives through social capital theory on the recent Egyptian political landscape
Authors: M Ali, N Azab, MK Sorour, M Dora
Year: 2019
Citation: Technological Forecasting and Social Change. 145, 461-473

Title: The dilemma of internal audit function adaptation
Authors: H Elbardan, M Ali, A Ghoneim
Year: 2015
Citation: Journal of Enterprise Information Management

Title: E-Government implementation Challenges: A Case study
Authors: ELH Ramzi, V Weerakkody, SH AL-Shafi, M Ali
Year: 2010

Title: Exploratory study of rubber seed shell as partial coarse aggregate replacement in concrete
Authors: K Muthusamy, N Nordin, G Vesuvapateran, M Ali, H Harun, …
Year: 2014
Citation: NAM Annual, Res J Appl Sci Eng Technol. 7(6), 1013-1016

Title: The relationship between national culture and organisational culture: the case of Iranian private sector organisations
Authors: A Nazarian, Z Irani, M Ali
Year: 2013
Citation: Journal of Economics, Business and Management. 1(1), 11-16

Title: E-government implementation challenges: a case study
Authors: R El-Haddadeh, V Weerakkody, SH AL-Shafi, M Ali
Year: 2010

Title: Molecular implications from SSR markers for stripe rust (Puccinia striiformis f. sp. tritici) resistance gene in bread wheat line N95175
Authors: M Ali, WQ Ji, YG Hu, GM Baloch, H Zhong, CY Wang
Year: 2010
Citation: Pak. J. Bot. 42(1), 383-390

Title: Weight-length and condition factor relationship of wild Channa punctata from Multan [Pakistan]
Authors: M Ali, A Salam, F Iqbal
Year: 2000
Citation: Punjab University Journal of Zoology (Pakistan)

Conclusion

Dr. Maged Ali is a highly accomplished researcher and academic leader whose work has made a significant impact in digital marketing, business analytics, and interdisciplinary studies. His strong academic background, extensive research portfolio, successful grant acquisition, and global collaborations demonstrate both scholarly excellence and practical relevance. Through teaching, consultancy, and community engagement, he has contributed to industry innovation, student development, and societal benefit. Dr. Ali’s leadership in research, administration, and international collaboration positions him as an influential figure in his field, with substantial potential for advancing knowledge, mentoring future researchers, and leading transformative initiatives that integrate technology, business strategy, and societal well-being.