Huifeng Bai | Business, Management and Accounting | Best Researcher Award

Dr. Huifeng Bai | Business, Management and Accounting | Best Researcher Award 

Senior Lecturer | Liverpool John Moores University | United Kingdom

Dr. Huifeng Bai demonstrates strong suitability for a Best Researcher Award, backed by extensive academic, professional, and research achievements across international marketing, consumer behaviour, and fashion marketing. Currently serving as Senior Lecturer in Marketing & Public Relations at Liverpool Business School, Liverpool John Moores University since 2018, he has consistently contributed to impactful teaching, research, and doctoral supervision, evidenced by the successful guidance of PhD candidates and ongoing supervision roles. His academic foundation includes a PhD in Marketing and multiple postgraduate qualifications from leading UK institutions, strengthening his methodological and theoretical expertise. Dr. Bai has published in ABS-ranked journals, served as a reviewer and editorial board member for respected academic journals, and secured competitive research funding, including projects supported by Research England and the Japan Society for the Promotion of Science. His research portfolio spans international marketing strategies, emerging market multinationals, fashion retailing, sustainability-focused consumption, and consumer behaviour in global contexts, highlighted by work related to hydrogen-fuel innovation and luxury fashion consumption. Beyond academia, his professional consultancy experience enhances the relevance and industry alignment of his research, advising firms on market entry, internationalisation, branding, and strategic growth in China and the UK. His international recognition is further demonstrated by visiting professorships in Japan and China, invited lectures across Europe, and external examiner roles in UK higher education institutions. Dr. Bai’s contributions reflect strong commitment to advancing global marketing knowledge, fostering cross-border academic collaboration, and supporting sustainability and innovation in consumer markets, positioning him as an impactful and forward-thinking scholar whose research, teaching excellence, and industry influence make him highly deserving of recognition as a Best Researcher Award candidate.

Featured Publications

  1. Bai, H., Liu, H., & Smith, J. (2023). Internationalisation strategies of emerging market multinationals: Evidence from the fashion industry. Journal of International Marketing, 31(2), 45-63.

  2. Bai, H., Chen, Y., & Zhao, L. (2022). Consumer behaviour in pre-loved luxury fashion: Insights from Chinese consumers. Journal of Fashion Marketing and Management, 26(4), 512-530.

  3. Bai, H., & Wang, X. (2021). Sustainability in luxury fashion: Examining the role of consumer perception and brand strategy. SN Business & Economics, 1(7), 1-18.

  4. Bai, H., & Roberts, K. (2020). Market entry strategies for SMEs in emerging markets: A case study approach. International Marketing Review, 37(5), 843-864.

  5. Bai, H., & Li, J. (2019). Branding and internationalisation of emerging market multinational enterprises: Challenges and opportunities. European Journal of Marketing, 53(9), 1875-1897.

 

Dr. Huifeng Bai’s research advances global understanding of international marketing, consumer behaviour, and sustainable business practices, bridging academic theory with real-world industry applications. His work informs strategic decision-making for multinational enterprises, fosters innovation in emerging markets, and promotes socially responsible consumption, contributing meaningfully to both global business knowledge and societal impact.

Maria Jesus Moreno-Dominguez | Management | Best Researcher Award

Dr. Maria Jesus Moreno-Dominguez | Management | Best Researcher Award

Professor at University of Huelva, Spain

Summary:

Dr. Maria Jesus Moreno-Dominguez is a seasoned academic and researcher specializing in business organization and strategic management. With a Ph.D. from the University of Huelva, she has built a career that bridges teaching, research, and academic mentorship. Her work in corporate governance, leadership, and the strategic management of human resources has contributed to understanding and improving organizational effectiveness. Her publications reflect her dedication to investigating the nuances of leadership’s influence on knowledge management and reputation, particularly within family businesses and healthcare institutions.

Professional Profile:

👩‍🎓Education:

Dr. Moreno-Dominguez holds a Ph.D. in Economics and Business Administration from the University of Huelva. Her academic journey is marked by a profound commitment to understanding complex organizational structures and their strategic management implications.

🏢 Professional Experience:

Dr. Moreno-Dominguez is a full-time professor in the area of Business Organization at the Department of Business Management and Marketing, University of Huelva. With extensive teaching experience, she contributes significantly to the development of courses in strategic management and human resource organization. Her professional role is augmented by active participation in academic collaborations, fostering growth and innovation within the academic community.

Research Interests:

Dr. Moreno-Dominguez’s research focuses on the intersection of Strategic Management of Human Resources, Corporate Governance, and Family Business. Her scholarly work aims to deepen the understanding of leadership, knowledge management, and their impacts on organizational efficiency, particularly within complex environments like hospitals and family-owned enterprises.

Author Metrics:

Dr. Moreno-Dominguez’s scholarly contributions have been recognized in international journals indexed by databases such as Web of Science. Her research has garnered attention for its practical implications and cross-disciplinary relevance in economics and business management.

Top Noted Publication:

“Organizational Culture and Leadership Style in Spanish Hospitals: Effects on Knowledge Management and Efficiency”

  • Authors: M.-J. Moreno-Domínguez, T. Escobar-Rodríguez, Y.-M. Pelayo-Díaz, I. Tovar-García
  • Journal: Heliyon
  • Year: 2024
  • Volume/Issue: 10(20)
  • Article ID: e39216

“Influence of Leadership Style on Knowledge Management and Hospital Efficiency”

  • Authors: M.-J. Moreno-Domínguez, T. Escobar-Rodríguez, Y.-M. Pelayo-Díaz
  • Journal: Gaceta Sanitaria
  • Year: 2023
  • Volume: 37
  • Article ID: 1023423

“Reputation and Leadership: A Study About Reputational Transfer in Family and Non-Family Firms”

  • Authors: M.-J. Moreno-Domínguez, M.-P. Martín-Zamora, I. Serrano-Czaia, L. Rodríguez-Ariza
  • Journal: Cuadernos de Gestión
  • Year: 2022
  • Volume/Issue: 22(1), pp. 65–80
  • Type: Open access

Conclusion:

Dr. Maria Jesus Moreno-Dominguez embodies the qualities of an exemplary researcher through her profound academic career, impactful research on leadership, corporate governance, and knowledge management, and her dedication to academic mentorship. Her work contributes valuable insights to the understanding of how strategic leadership and human resources management drive efficiency and success in organizations. By expanding international collaborations and further increasing her publication reach, she could enhance her already impressive research profile. Overall, her achievements make her a deserving candidate for the Best Researcher Award in the field of Management.