Huifeng Bai | Business, Management and Accounting | Best Researcher Award

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Dr. Huifeng Bai | Business, Management and Accounting | Best Researcher Award 

Senior Lecturer | Liverpool John Moores University | United Kingdom

Dr. Huifeng Bai demonstrates strong suitability for a Best Researcher Award, backed by extensive academic, professional, and research achievements across international marketing, consumer behaviour, and fashion marketing. Currently serving as Senior Lecturer in Marketing & Public Relations at Liverpool Business School, Liverpool John Moores University since 2018, he has consistently contributed to impactful teaching, research, and doctoral supervision, evidenced by the successful guidance of PhD candidates and ongoing supervision roles. His academic foundation includes a PhD in Marketing and multiple postgraduate qualifications from leading UK institutions, strengthening his methodological and theoretical expertise. Dr. Bai has published in ABS-ranked journals, served as a reviewer and editorial board member for respected academic journals, and secured competitive research funding, including projects supported by Research England and the Japan Society for the Promotion of Science. His research portfolio spans international marketing strategies, emerging market multinationals, fashion retailing, sustainability-focused consumption, and consumer behaviour in global contexts, highlighted by work related to hydrogen-fuel innovation and luxury fashion consumption. Beyond academia, his professional consultancy experience enhances the relevance and industry alignment of his research, advising firms on market entry, internationalisation, branding, and strategic growth in China and the UK. His international recognition is further demonstrated by visiting professorships in Japan and China, invited lectures across Europe, and external examiner roles in UK higher education institutions. Dr. Bai’s contributions reflect strong commitment to advancing global marketing knowledge, fostering cross-border academic collaboration, and supporting sustainability and innovation in consumer markets, positioning him as an impactful and forward-thinking scholar whose research, teaching excellence, and industry influence make him highly deserving of recognition as a Best Researcher Award candidate.

Profiles: Google Scholar | ORCID | ResearchGate | LinkedIn

Featured Publications

  1. Bai, H., Liu, H., & Smith, J. (2023). Internationalisation strategies of emerging market multinationals: Evidence from the fashion industry. Journal of International Marketing, 31(2), 45-63.

  2. Bai, H., Chen, Y., & Zhao, L. (2022). Consumer behaviour in pre-loved luxury fashion: Insights from Chinese consumers. Journal of Fashion Marketing and Management, 26(4), 512-530.

  3. Bai, H., & Wang, X. (2021). Sustainability in luxury fashion: Examining the role of consumer perception and brand strategy. SN Business & Economics, 1(7), 1-18.

  4. Bai, H., & Roberts, K. (2020). Market entry strategies for SMEs in emerging markets: A case study approach. International Marketing Review, 37(5), 843-864.

  5. Bai, H., & Li, J. (2019). Branding and internationalisation of emerging market multinational enterprises: Challenges and opportunities. European Journal of Marketing, 53(9), 1875-1897.

 

Dr. Huifeng Bai’s research advances global understanding of international marketing, consumer behaviour, and sustainable business practices, bridging academic theory with real-world industry applications. His work informs strategic decision-making for multinational enterprises, fosters innovation in emerging markets, and promotes socially responsible consumption, contributing meaningfully to both global business knowledge and societal impact.

Bum Seok Kim | Business Administration | Best Researcher Award

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Assist. Prof. Dr. Bum Seok Kim | Business Administration | Best Researcher Award

Assist. Prof. Dr. Bum Seok Kim, Yong In University, South Korea

Dr. Bum Seok Kim holds a Ph.D. in Business Administration and is an Assistant Professor at Yong In University. Previously, he worked as a Research Fellow at the Evaluation Institute of Regional Public Corporation and developed credit rating models at NICE D&B. His research focuses on decision-making, corporate social responsibility, and sustainable business practices. With 38 published articles and editorial roles in various journals, Dr. Kim contributes to advancing management science and ethics. He is also a Director of The Korean Society of Management Consulting and The Korea Beauty Art Management Association. 📊🧑‍🏫

Publication Profile

Google Scholar

Academic and Professional Background

Dr. Bum Seok Kim holds a Ph.D. in Business Administration and currently serves as an Assistant Professor in the Department of Business Administration at Yong In University. Before his academic career, he worked as a Research Fellow at the Evaluation Institute of Regional Public Corporation, where he contributed to regional public management studies. Earlier, Dr. Kim developed credit rating models at NICE D&B, showcasing his expertise in financial systems and decision-making models. His diverse professional background enriches his academic contributions in the fields of management science and business administration. 💼📊

Research and Innovations

Dr. Bum Seok Kim has made significant contributions to research, with 38 published articles, including 2 SSCI, 2 SCOPUS, and 34 KCI indexed papers. His Google Scholar citation index shows a total of 269 citations, with an h-index of 9 and i10-index of 8, demonstrating the impact of his work. As an Editorial Director of Korean Management Consulting Review and a member of the editorial boards of the Journal of CEO and Management Studies and Korean Corporation Management Review, Dr. Kim plays a key role in shaping academic discussions. He also serves as the Director of The Korean Society of Management Consulting and The Korea Beauty Art Management Association. 📚🧑‍🏫

Areas of Research

Dr. Bum Seok Kim’s research spans several crucial areas in business and management. His work focuses on Decision-Making processes, exploring how stakeholders make rational and informed choices. He also delves into Management Science, analyzing operational strategies and leadership in organizations. In the realm of Corporate Social Responsibility (CSR), Dr. Kim investigates ethical business practices and sustainability. His interest in Service Management emphasizes improving customer service and operational efficiency, while his research in Public Administration examines how public sector management can evolve to better serve society. His multifaceted research has contributed significantly to modern business practices. 🌱📈🧑‍🏫

Publication Top Notes

  • Is Corporate ESG Effort a Necessity for Sustainable Management? (Cited by: 47, Year: 2019) 📊🌱
  • Impact of Environmental, Social, and Governance Factors on Stock Returns and Corporate Value for Sustainable Management (Cited by: 46, Year: 2014) 💼📈
  • The Relationship Between Environmental, Social, Governance Factors and Financial Performance: Empirical Evidence for Creating Shared Value (Cited by: 29, Year: 2015) 🌍💰
  • Strategies for Manufacturing Servitization of Korean SMEs: Using Data Envelopment Analysis (Cited by: 28, Year: 2016) 🏭📊
  • Exploratory Research on the Relationship Between ESG Efforts and Financial Performance (Cited by: 24, Year: 2016) 💼🔍
  • Impact of Co-growth Efforts on Financial Performance (Cited by: 15, Year: 2013) 🤝📈
  • Comprehensive Analysis of Stock Valuation Using DEA (Cited by: 15, Year: 2011) 📉🔍
  • Impact of Sustainable Management on Corporate Short- and Long-term Value (Cited by: 12, Year: 2015) 🌱💡
  • Development of Co-growth Index for Evaluating Transaction Health Between Parent and Subcontractor Firms (Cited by: 9, Year: 2013) 📊🤝
  • Non-parametric Methods for the Relationship Between SCM Cash Conversion Cycle and Co-growth (Cited by: 8, Year: 2013) 🔄💹