Huifeng Bai | Business, Management and Accounting | Best Researcher Award

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Dr. Huifeng Bai | Business, Management and Accounting | Best Researcher Award 

Senior Lecturer | Liverpool John Moores University | United Kingdom

Dr. Huifeng Bai demonstrates strong suitability for a Best Researcher Award, backed by extensive academic, professional, and research achievements across international marketing, consumer behaviour, and fashion marketing. Currently serving as Senior Lecturer in Marketing & Public Relations at Liverpool Business School, Liverpool John Moores University since 2018, he has consistently contributed to impactful teaching, research, and doctoral supervision, evidenced by the successful guidance of PhD candidates and ongoing supervision roles. His academic foundation includes a PhD in Marketing and multiple postgraduate qualifications from leading UK institutions, strengthening his methodological and theoretical expertise. Dr. Bai has published in ABS-ranked journals, served as a reviewer and editorial board member for respected academic journals, and secured competitive research funding, including projects supported by Research England and the Japan Society for the Promotion of Science. His research portfolio spans international marketing strategies, emerging market multinationals, fashion retailing, sustainability-focused consumption, and consumer behaviour in global contexts, highlighted by work related to hydrogen-fuel innovation and luxury fashion consumption. Beyond academia, his professional consultancy experience enhances the relevance and industry alignment of his research, advising firms on market entry, internationalisation, branding, and strategic growth in China and the UK. His international recognition is further demonstrated by visiting professorships in Japan and China, invited lectures across Europe, and external examiner roles in UK higher education institutions. Dr. Bai’s contributions reflect strong commitment to advancing global marketing knowledge, fostering cross-border academic collaboration, and supporting sustainability and innovation in consumer markets, positioning him as an impactful and forward-thinking scholar whose research, teaching excellence, and industry influence make him highly deserving of recognition as a Best Researcher Award candidate.

Profiles: Google Scholar | ORCID | ResearchGate | LinkedIn

Featured Publications

  1. Bai, H., Liu, H., & Smith, J. (2023). Internationalisation strategies of emerging market multinationals: Evidence from the fashion industry. Journal of International Marketing, 31(2), 45-63.

  2. Bai, H., Chen, Y., & Zhao, L. (2022). Consumer behaviour in pre-loved luxury fashion: Insights from Chinese consumers. Journal of Fashion Marketing and Management, 26(4), 512-530.

  3. Bai, H., & Wang, X. (2021). Sustainability in luxury fashion: Examining the role of consumer perception and brand strategy. SN Business & Economics, 1(7), 1-18.

  4. Bai, H., & Roberts, K. (2020). Market entry strategies for SMEs in emerging markets: A case study approach. International Marketing Review, 37(5), 843-864.

  5. Bai, H., & Li, J. (2019). Branding and internationalisation of emerging market multinational enterprises: Challenges and opportunities. European Journal of Marketing, 53(9), 1875-1897.

 

Dr. Huifeng Bai’s research advances global understanding of international marketing, consumer behaviour, and sustainable business practices, bridging academic theory with real-world industry applications. His work informs strategic decision-making for multinational enterprises, fosters innovation in emerging markets, and promotes socially responsible consumption, contributing meaningfully to both global business knowledge and societal impact.

Tomisin Aruleba | Business, Management and Accounting | Best Researcher Award

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Mr. Tomisin Aruleba | Business, Management and Accounting | Best Researcher Award

Lecturer and Lead Faculty Advisor | Bamidele Olumilua University of Education, Science and Technology | Nigeria

Dr. Tomisin James Aruleba is an emerging scholar and educator in entrepreneurship and innovation, whose professional journey reflects deep commitment to knowledge creation, community development, and youth empowerment. Beginning his teaching career in 2013, he has demonstrated sustained excellence as a lecturer in Entrepreneurial Studies at Bamidele Olumilua University of Education, Science and Technology, Ikere-Ekiti (BOUESTI). He earned a B.Sc (Ed) in Accounting Education from Ekiti State University in 2014, an MSc in Entrepreneurship Education from the University of Ibadan in 2019, and is presently pursuing a PhD in Entrepreneurship (Social Entrepreneurship) at the same institution. A registered teacher with the Teachers Registration Council of Nigeria and a certified Project Management Professional, Aruleba’s research focuses on entrepreneurship education, social and technological entrepreneurship, SMEs development, employability, and innovation ecosystems. His research outputs have appeared in reputable international journals, including the International Journal of Management Education, World Review of Entrepreneurship, Management and Sustainable Development, and SEDME Journal. He has secured several prestigious grants and recognitions such as the TETFund IBR research grant (2021), the Ashesi Education Collaborative Post-Convening Grant (2022), and the DAAD-funded ACCESS Research Grant (2021). As a research associate with the Centre for Economic Policy and Research Development (CEPDeR), Covenant University, and faculty advisor for Enactus Nigeria at BOUESTI, he continues to mentor future entrepreneurs and contribute to sustainable development through impactful research and training. His academic and professional achievements, extensive publications, and active role in advancing entrepreneurial education and community development make him an outstanding candidate for the Best Researcher Award.

Profiles: Google Scholar | ORCID | Scopus | ResearchGate | LinkedIn

Featured Publications

Aruleba, T. J., Ibidunni, A. S., Iyika, P., Oyewo, O. O., & Nnaemeka, C. G. (2025). Entrepreneurial resourcefulness and new venture creation: Mediating role of sensing capability among early and late starter youth entrepreneurs. The International Journal of Management Education, 101227.

Aruleba, T. J. (2024). Stimulation of youth interest in agribusiness for employability. SEDME (Small Enterprises Development, Management & Extension Journal): A Worldwide Window on MSME Studies.

Aruleba, T. J. (2023). The influence of technological innovation on the student of the 9-3-4 educational system in Ekiti State. American Journal of Education and Information Technology, 7(1), 16.

Aruleba, T. J., & Medinat, H. (2022). The role of skill acquisition and entrepreneurship development in improving economic independence among serving corps members in Ibadan North Local Government, Oyo State. World Review of Entrepreneurship, Management and Sustainable Development.

Aruleba, T. J., & Adediran, O. S. (2021). Assessment of global COVID-19 on SMEs. International Journal of E-Entrepreneurship and Innovation.

Management and Accounting

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Introduction of Management and Accounting:

Management and Accounting research are critical disciplines that play pivotal roles in the success and sustainability of organizations. They involve the systematic exploration of strategies, practices, and principles aimed at enhancing decision-making, resource allocation, and financial control within both the corporate and public sectors.

Strategic Management:

Investigating the formulation and implementation of strategies to achieve competitive advantage and organizational objectives.

Leadership and Organizational Behavior:

Studying leadership styles, employee motivation, and workplace dynamics to foster productivity and employee satisfaction.

Human Resource Management:

Examining recruitment, talent development, and performance appraisal practices to maximize human capital potential.

Financial Accounting:

Investigating the preparation and presentation of financial statements, including auditing, revenue recognition, and accounting standards compliance.

Managerial Accounting:

Analyzing cost management, budgeting, and performance measurement systems to aid decision-making within organizations.

Taxation and Compliance:

Studying tax planning, tax law changes, and regulatory compliance to optimize tax strategies.